Some themes sold individually only allow you to create one site. Some specify that you can customize it to resell it to a client others specify that end-users should not have to pay to access it. If you are considering setting up a paid community, take a good look at which theme version you can buy. In some cases, purchasing a WordPress theme will entitle you to 1 year of updates and support. After this period, you will have to repay an amount announced in advance and generally reduced from 25 to 50%. All of these should be taken into account, especially if you are hesitating between multiple themes and authors. From the Theme Authority this is important.
List your selection criteria before looking for your WordPress theme
Choosing your WordPress theme is a real jungle. The more choices, the easier the decision-making will be. To start serenely in your quest for the perfect theme for your activity, first, establish a precise list of criteria.
- What is the objective of your site?
- Who is he targeting?
- What design is predominant in your industry?
- Do you need a carousel, forum or pre-established Q&A page?
- Is it necessary to have a pricing table or integrated e-commerce solution?
- Do you need landing pages?
- Do you publish different forms of content and do you need “custom post types” to manage them easily?
- Are you looking for a “one-page” theme, which the visitor discovers by scrolling along with a single page?
- If you have no technical knowledge, are you looking for an intuitive drag and drop system to build your pages?
- Do you monetize your site with AdSense?
Before you think about the design and let yourself be seduced by the pretty effects and colors of the WordPress themes that you discover, be firm on what you really need in terms of functionality. Changing a few colors or fonts is a breeze. Making your theme compatible with WooCommerce, on the other hand, is much more difficult.
Be wary of WordPress themes that offer paid plugins
Revolution Slider, Layer Slider and other useful paid plugins are often included in the purchase of premium themes. The problem is that even if you don’t pay for them, you won’t have access to any troubleshooting or updates, including in the event of security breaches. In the end, it is better to choose a theme that really suits you and buy additional plugins separately, rather than ending up with a time bomb in your hands.
Points on which you should not compromise
If your expectations in terms of style and functionality are of course personal to you, certain elements, however, should always be present when you choose your WordPress theme:
- Responsive, that is to say, that it adapts to all types of screens. Don’t stick with the demo: test the functionality directly from your devices.
- Compatible with plugins you already use
- Choose a WordPress theme compatible with the plugins you already use
- Tested on different browsers
- With excellent customer support
- Easy to translate into French (if not, you can use these free WordPress plugins for translation)
- Choose SEO-optimized WordPress themes
Even if you have a crush on the design and functionality of a theme, it is important to have a more technical look at what it will bring to your SEO strategy. It is not enough to display “SEO optimized” or “SEO ready” on the presentation sheet of a theme for this to be an absolute guarantee of truth.